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| This page documents an English Wikipedia editing guideline. It is a generally accepted standard that editors should attempt to follow, though it is best treated with common sense, and occasional exceptions may apply. Any substantive edit to this page should reflect consensus. When in doubt, discuss first on the talk page. |
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A red link, like this one, signifies a link to a page that does not exist in Wikipedia. It is useful in editing article text to create a red link to indicate that a page will be created soon or that an article should be created for the topic because the subject is notable and verifiable. One study conducted in 2008 showed that red links helped Wikipedia grow. However, rather than using red links in lists, disambiguation pages or templates as an article creation guide, editors are encouraged to write the article first, and instead use WikiProjects or user spaces to keep track of unwritten articles.
Articles should not have red links to topics that are unlikely ever to have an article, such as a celebrity's romantic interest (who is not a celebrity in his or her own right, and thus lacks notability). Red links should not be made to every chapter in a book nor should they be made to deleted articles—but one may link to the title of a deleted article if one intends to write an article about an entirely different topic that has the same title.
Good red links help Wikipedia—they encourage new contributors in useful directions, and remind us that Wikipedia is far from finished.
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A red link appears whenever double brackets [[ ]] are placed around a word or phrase for which Wikipedia does not have an article.
Please only make links that are relevant to the context, but please do create red links to articles you intend to create, technical terms that deserve treatment beyond a mere dictionary definition and topics which should obviously have articles.
Keep in mind that there are various notability guidelines (see WP:NOTABILITY), which exist for a number of subject types, including people (WP:BIO), web content (WP:WEB), organizations and companies (WP:CORP) and more. Note that a red link to a non-notable person can end up being a link to a different person of the same name.
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Do not create red links to articles that will likely never be created, including articles that do not comply with Wikipedia's naming conventions. The illustrative red link positioned at the beginning of this page is an example of this type of normally unwanted red link.
Red links are generally not included in either See also sections nor in navigational boxes, nor linked to through templates such as {{Main}} or {{Further}}, since these navigation aids are intended to help readers find existing articles. An exception is red links in navboxes where the red-linked articles are part of a series or a whole set, e.g. a navbox listing successive elections, referendums, presidents, sports league seasons, etc.
An article should never be left with a non-existent (red-linked) category in it. Either the category should be created, or else the nonexistent category link should be removed or changed to a category that does exist.
Red links to personal names should be avoided—particularly when the name is reported in a context which might cause readers to hold a low or critical opinion of the named individual. Frequently a red-linked name has been placed in an article, and subsequently a different editor has created an article about an entirely different person with the same or a similar name. Aside from the basic misidentification this results in, red-linking has led to notable, but not very prominent persons being incorrectly identified on Wikipedia as accused or convicted criminals, sex workers, or persons involved in or associated with other forms of conduct they might consider disreputable. This is especially concerning when dealing with living people.
When creating an article, it is best practice to: (a) check whether there are existing red links that will be turned blue by the creation of the article; and (b) check whether those incoming links are pointing to the right place and to correct them where needed.
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In general, a red link should be allowed to remain in an article if it links to a term that could plausibly sustain an article, but for which there is no existing candidate article, or article section, under any name.
A red link to an article that will plausibly be created in the future, should be left alone rather than be created as a minimal stub article that has no useful information. An example of a plausible red link might be to driving in Germany, since an article on driving in the United States exists, and country-specific driving articles like these are a likely area for future creation. However, it is better to leave this link red, than to create a "placeholder stub" that says only "There is driving in Germany", with the sole purpose of turning the red link to blue. Editors should create stubs with a usable amount of content, or else not create the stub at all. Red links serve the purpose of notifying readers that a need exists in Wikipedia for creation of a new article with at least a minimal information content; the creation of minimalist marker stubs simply to get rid of a red link, destroys this useful mechanism.
Likewise, a valid red link term like driving in Germany should not be dealt with by removing the link brackets, simply in order to temporarily reduce the amount of red text in an article.
An existing red link can indicate one or more of the following things: